Key Topics

Introduction to Business

Data in Business

Pricing in Business

Course Summary


Introduction to Business

The learning outcome of our team was set to be that students thoroughly understand the various aspects of business nature such as pricing, revenue model (and how the cash flow roughly looks in a business), how data can be used to augment the business performance, etc.

We were also introduced to a set of case studies which had helped them to understand the basic concepts of the aforementioned notions.

Figure 1-1. Students’ work on the first part

Figure 1-1. Students’ work on the first part

Figure 1-2. Students’ work on the first part

Figure 1-2. Students’ work on the first part

Revenue & Pricing Model in Business

The basic principles of how the market is formed (about demand and supply) and distinguishing the demand/supply determinants of our business were introduced. Understanding ‘who demands what’ allows the business decision-makers to have a better interpretation of how to price their products and manage their business cash flow.