Project Objective
Project META aimed to create a metaverse platform for the client UpPurple, a company that provides a solution for problems embedded in online shopping malls through a multi-complex metaverse fashion shopping platform. The main objective of the project was to create a shopping mall application with a metaverse shopping mall platform and avatars customized for users of various types.
Team Objective
The Business Strategy & Data Integration team developed an online survey form for the users of the META mobile application to collect user information and clothing preferences for future recommendations. In addition, the team created business reports that analyze the market for the metaverse, as the META application aims at the metaverse market.
<aside> 💫 Team Goal(s):
About Client
UPPURPLE is a multi-complex metaverse fashion shopping platform that aims to demolish the boundary between offline and online shopping for consumers and retail shops. Initially a South Korean startup funded by the government under the U Tech category, UPPURPLE made a strategic decision in November to prioritize the U.S. market due to the higher adaptability of the metaverse concept there. The company was acquired by Divelabs, a tech firm based in New York known for its involvement in new technologies like NFTs and Web3. The project continues under the name UPPURPLE within Divelabs, maintaining its identity despite being absorbed by its parent company.
2023 Fall Capstone
July 24th - Dec 18th
Topic Highlights
Business Strategy
The Nature of Start-ups, Customer Acquisition, and Competitive Advantage
Data Integration
Introduction to ERD, Database, and SQL
Database Design for Online Survey System
Admin Dashboard and Access Database Development
Deliverables
Online Survey System & Dashboard
Next Steps