Project Overview

MU Objective

Project MU aimed to develop a mobile application, to collect and analyze various datasets and to set marketing strategies based on the contents provided by our client, the Museum of Japanese Colonial History in Korea.

The museum application encompasses exhibition translations, videos on the history of historical colonial buildings, museum mascots, and more. Various dashboards and short essays on colonial history were also created to aid visitors in understanding the colonial history of Korea.

Team Objective

The main objective of the Media Communications team was to create a character mascot and a character animation that will be used for presenting the museum’s contents on the mobile application.

<aside> 💫 Team Goal(s): Mascot Creation

Learning how to use essential design software like Illustrator to create a mascot that represents the museum that can be used in introducing the museum’s contents on the application
Brainstorming, researching, and sketching to select a final candidate for the mascot and giving the mascot different variations for further use
Creating moving animation videos of the developed mascot that would be used as virtual docents on the mobile application </aside>

About Client

The Museum of Japanese Colonial History in Korea is the first museum to specialize in documenting and exhibiting the history of the anti-Japanese struggle during the Japanese colonial era. It aims to lead in overcoming the present-day Japanese colonial remnants and the divisional system of Korea to promote peace in East Asia and relies on donations and donated data from citizens and overseas Koreans.

The museum’s programs include group docent tours, collaborated conferences, events held with Japanese historical groups, and both permanent and temporary exhibitions.

<aside> 🌐 Website: historymuseum.or.kr

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Project Bootcamp

Understanding the Software

Understanding Our Client

Character Making

Idea Development

Researching and Brainstorming

Character Sketching and Feedback

Project Development

Character Development

Character List Proposal Submission

Character Vectorization

Character Variations

Mascot Animation Development

Project Deliverable

Museum Mascot - Tiger

Mascot Animation

Next Steps

Mascot Integration and Beyond

Integration into Mobile App: The next crucial step involves seamlessly integrating the finalized mascot—the Tiger—into the mobile application developed for the Museum of Japanese Colonial History in Korea.
Interactive Functions: Enhance the mascot's role as a virtual docent by expanding its interactive capabilities.
Feedback and Iteration: Continuously gather user feedback and data analytics to iteratively improve the mascot's functionality.

Extended Applications and Collaborations

Expanded Content: Explore avenues to expand the mascot's presence beyond the mobile application. Consider its use in marketing collateral, social media campaigns, or merchandise related to the museum.
International Outreach: Utilize the mascot as a cultural ambassador for international outreach programs or exchanges.